What are Meta Tags?
Now, You are reading my blog. You will come to know a few things about what my blog contains of. You look at the blog title and say – “Ok, Enhance Blogger – May be a blog which will provide tips for the readers that will enhance the look or the way of a blog. May be its provides me tips on on how to write blogs” and so on. We are sharp enough to analyse what a web page consists of.
But what about the search engines. They are robots that cannot analyse what this page consists if it looks at my blog. Here is where meta tags come into play . So Meta tags are some lines of code that tell the search engine bots that this blog contains of such information. Therefore, We as bloggers, should put these meta tags so that the job of analysing the content becomes easier for them. If we want our content to be analysed by search engines, Meta Tags are extremely important for us.
Defining Meta Tags . . .
Several people define meta tags in their own different ways. Here are a few definitions of meta tags which are found in Google web dictionary –> Definitions of Meta Tags.
Adding Meta Tags
By now, you might have an overview of what meta tags are? So the obvious question would be “How to add Meta tags?” Lets see at the syntax for adding them.
Login to your Blogger account, Go on to ‘Design’ tab, then to ‘Edit HTML’
Then search for <head> (Ctrl+F) Below that, Add the following bit of code
<!--SEO Meta Tags-->
<link href='mailto:'YOUR EMAIL ID' rev='made'/>
<meta content='AUTHORS NAME’ name='author'/>
<meta content=’A FEW KEYWORDS WHICH YOU OFTEN USE’ name='keywords'/>
<meta content=A BRIEF DESCRIPTION OF YOUR BLOG'
You can use our Advanced Meta Tag Generator to add more information about your to Meta Tags.
Different Meta Tags for Different Posts(Dynamic Meta Tags)
The above method of describing meta tags is not very search engine friendly. Why?, Because those meta tags apply for the whole of your blog. What about the pages that include your posts and posts. Do you want the same meta tags to describe all these pages. It would be better if you add different meta tags for different pages of your blog. We can use conditional tags to describe each web page to have a different meta tags(dynamic meta tags). OK, Lets have a look at the code for adding Dynamic Meta Tags. You must place these codes just after the <head> tag of you template.
<b:if cond='data:blog.pageType == "index"'> <META content='YOUR KEYWORDS' name='keywords'/>
<META content='YOUR SITE DESCRIPTION' name='description'/>
<META content='FOLLOW,INDEX' name='robots'/>
<b:else/>
<meta expr:content='data:blog.pageName + data:blog.title + data:blog.pageName' name='Description'/>
<meta expr:content='data:blog.pageName + data:blog.title + data:blog.pageName' name='Keywords'/></b:if>
What these Dynamic Meta Tags Say is ”If, the search bot is in the home page of the blog, then meta tag=”Description,Keywords which you have entered manually”. If not ‘Description Meta Tag=”Title of the post + Page name”’ and ‘Keywords=”Title of the post + Page name”’. If you are a good programmer, you will easily understand the syntax. Anyways, This is a better way of expressing your meta tags. This will help you climb the ladder of page rank.
OK, I am going to end this post here because this is enough for the basic understanding of meta tags. Express your views, Add dynamic meta tags to you blog and have a fun filled Sunday. Comments are always Welcome.
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